Benefit Cosmetics prides itself on being the eyebrow authority, so when one of its products is abruptly pulled from shelves: we pay extra close attention. Just before the weekend, the brand recalled its Gimme Brow Gel and explained that recent batches of the product didn’t meet “stringent quality standards.”
The best-selling product is a brush-on formula meant to volumize and enhance the appearance of sparse brows. It’s available in three different shades: light, medium and deep.
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The full statement reads, “Benefit Cosmetics is committed to the highest levels of quality and doing what’s right for our customers. Out of an abundance of caution, we have initiated a voluntary recall of our Gimme Brow product after discovering that certain batches of the product did not meet our stringent quality standards.”
Although a Benefit employee confirmed to Glamour that this is a voluntary recall, they advise using with extreme caution, since it could lead to irritation or other adverse reactions for some.
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As of now, Gimme Brow has been pulled from Ulta and Sephora’s website, as the brand works to remove it from physical stores, too. Customers have also been urged to return it for a full refund as the Benefit team works to bring back its hero product “as soon as possible.” For now, all buy links lead to an official statement on the brand’s site.
In short: it’s better to be safe now than sorry later. So step away from the spoolie brush and sit tight until it’s back on shelves. And if you have more specific questions regarding the Gimme Brow Gel, visit the Benefit website for more information.
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