zielo: Jackie Aina’s Latest Must-See Tutorial is Dedicated to ‘Unproblematic’ Beauty Brands

lunes, 29 de octubre de 2018

Jackie Aina’s Latest Must-See Tutorial is Dedicated to ‘Unproblematic’ Beauty Brands

Though we’re happy to see conversations around inclusivity happening throughout the beauty industry, it can become redundant and frustrating for those who have been labeled unofficial torch-bearers of the movement. Jackie Aina certainly falls into this category.

Beyond her seasoned tenure as a go-to vlogger and brand collaborator, the pioneer has also been unabashed about using her platform to call out racism, brands who seem to exclude women of color and everything in between.

She’s also dedicated a good chunk of her tutorials to spotlighting marginalized groups and deconstructing common harmful phrases, such as “I don’t see color,” in a humorous, but informative way.

MORE: The Shades for Jackie Aina and Too Faced’s Foundations Are Finally Here

This time around, she’s taking a fresh approach to the diversity debate by spreading positivity instead of complaining. In her latest tutorial, she puts together a “kinda full face” using brands that have a cause.

“And by brands with a cause, I don’t necessarily mean brands that donate to charity…which is a great thing. Don’t get me wrong,” she said. Instead, these are under-appreciated and overlooked, underrepresented or marginalized in some way.

Source: Instagram

Some are ones that she’s personally familiar with and others were recent Twitter discoveries. And of course, the entire look includes her Too Faced Born This Way Foundation. Once you’re done watching the tutorial (above), shop some of her lesser-known picks below.