Target’s Newest Haircare Brand Is Totally Waste-Free

Even if you recycle religiously, do your best to stay away from single-use plastic and always take a tote bag to the grocery store, it’s pretty hard to live super environmentally cautious. Sure, you say no to a water bottle but what about your shampoo bottle? Ethique is a new line at Target that’s trying to help a bit with that choice. The zero-waste beauty and lifestyle brand just hit stores after being available on Amazon. The haircare, body care and face care products are all plastic-free in compostable containers, as well as vegan, cruelty-free and certified organic.

We haven’t gotten a chance to try the products yet but Ethique has some great reviews on Amazon so far. Fans say each conditioner doesn’t weigh your hair down and the shampoo works into a nice lather like any regular shampoo does. The face products are said to even “feel wonderful and moisturizes skin.” That’s a big claim for a tiny cleansing bar. Below, some of the products that just hit select Target stores so you can try them out yourself.

Image: Target.

Heali Kiwi Shampoo Bar For Touchy Scalps

This-soap free, pH-balanced shampoo is safe for color-treated hair, and is said to even help combat dandruff thanks to a blend of oils.

$16 at Target

Image: Target.

Wonderbar Conditioner Bar For Oily-Normal Hair

Coconut oil, cocoa butter and vanilla hydrate hair without weighing it down.

$18 at Target

Image: Target.

 

In Your Face Cleansing Bar

With a gentle lather and ingredients including mandarin and sweet orange essential oils, this cleanser is great for those with acne-prone skin.

$18.50 at Target

Image: Target.

Pumice, Tea Tree & Spearmint Bodywash Bar

This bubbly, non-drying bar is a fan-favorite for the way it provides gentle exfoliation to skin.

$11.50 at Target

Image: Target.

Bamboo In-Shower Storage Container

Yes, it’s just a container but you need a way to store your bar while you’re using it. It’ll last a long longer thanks to the bottom vents on this container, allowing the bar to dry quickly.

$15 at Target

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