Whether you’re a fuss-free minimalist or simply don’t have the time to forgo an extra hour of sleep and accommodate a lengthy regimen, multitaskers like makeup products with primer are a godsend. More often than not, they perform as well as using two separate products would. Besides, let’s face it: even if you do happen to find your lengthy beauty process both meditative and fun, who doesn’t love being able to save a little time without compromising the outcome of your elaborate efforts?
While 2-in-1 beauty products are certainly nothing new, especially when it comes to coverage creams, we’re also starting to see new powders and foundations infused with primer so you can skip the somewhat contested extra step. These primer additives work similarly to traditional primers, helping to extend the wear time of the product, blur texture and fill in enlarged pores.
Because some primers can be problematic for those with sensitive and acne-prone skin, these built-in innovations may offer a good alternative to layering on an additional product underneath your makeup. This emerging trend is gaining momentum at the moment, and we’re staying on the pulse with new drops of this time-saving category. In the meantime, here are our current favorites.
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1. Maybelline Shine-Free Balance Foundation
For those who prefer a shine-controlling and oil-absorbing primer to keep oil at bay, this super convenient foundation stick is actually designed with a mattifying primer core. It glides on easily and is fairly blendable, but is much better at controlling excess oil throughout the days compared to its drugstore stick counterparts in the same price range.
Buy: Maybelline Shine-Free Balance Foundation $4.99
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2. Neutrogena Nourishing Long Wear Eye Shadow + Built-in Primer
The advent of eyeshadow primers have been a major game-changer to palette-obsessed girls that love a bold eye that doesn’t fall and smudge. Unfortunately, depending on the formula and your goal (i.e. getting glitter to adhere for more than a minute or preventing color blending on a cut crease) they can be difficult to work with, and it’s hard to find one that strikes the right balance of slight tackiness and reasonable dry-down time. This affordable shadow quad takes the hassle away from adding a base underneath and comes in a few different colorways to compliment different eye colors.
Buy: Neutrogena Nourishing Long Wear Eye Shadow + Built-in Primer $16.99
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3. e.l.f. Primer-Infused Blush
This recently-launched drugstore hero has quickly amassed a major fan following thanks to its super blendable formula that goes on creamy (for powder, that is) but manages to look fresh and intact literally all day.
Buy: e.l.f. Primer Primer-Infused Blush $14.99
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