It’s hard to believe with all the makeup brands certified Clean at Sephora, none of them were started by a Black founder. Of course, Sephora stocks other stellar Black-owned products but the “clean” cosmetics space has been pretty white—until now. LYS Beauty is coming to Sephora. The brand was founded by makeup artist Tisha Thompson, who has 15 years of experience in the clean beauty industry at brands such as PÜR. She aimed to bring inclusive, accessible makeup to the masses that’s actually good for your skin. We’d say she did just that.
“I am so incredibly excited to release a line that truly fills the white spaces in the industry from affordable product innovation to inclusive marketing representation,” Thompson said in a statement. “The basic goal of most consumers remains the same throughout the years: to desire to feel confident in the skin we’re in. This collection takes a literal approach to helping our
consumers achieve that goal with formulas that satisfy your beauty wants, while taking care of your skincare needs in a very affordable way.”
The first rollout includes the hero foundation, as well as primer, blush, bronzer, setting powder, lip gloss, mascara and makeup brushes. Yeah, she’s not starting small. All the products have the Clean at Sephora label and are free from more than 50 ingredients (including fragrances), such as sulfates (SLS and SLES), parabens and phthalates. LYS is also vegan and cruelty-free, as well as made in recycled packaging.
Ready to try it out? Get all the details below and shop the line when it hits Sephora’s website on February 19.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Triple Fix Serum Foundation
There are 35 flexible shades with a buildable, light-to-medium coverage with a natural skin finish. Turmeric provides antioxidant power, while hyaluronic acid and avocado oil locks in hydration.
LYS
Higher Standard Satin Matte Cream Blush
This satin-matte blush, in six shades, features a buildable, creamy formula. Kaolin clay reduces excess shine, while avocado oil hydrates and vitamin E calms and soothes.
LYS.
No Limits Matte Bronzer
Use this buildable matte bronzer to sculpt and define the face. It contains niacinamide to reduces the appearance of pores and limit shine, green tea extract for antioxidant power and sodium hyaluronate to plump fine lines.
LYS.
Secure Skin Gripping Serum Primer
Keep your makeup on all day but treat skin concerns, too. Niacinamide reduces the appearance of pores, while an AHA fruit blend smooths texture and vitamin C-rich grapefruit extract brights.
LYS.
Speak Love Glossy Lip Treatment Oil
This high-shine, clear lip oil features nourishing nut oils, cold-pressed chia seed oil and vitamin E to hydrate and plump lips.
LYS.
Triple Fix Setting Powder
This translucent, pressed setting powder—in four shades—blurs the skin and locks in makeup.
No hay comentarios.:
Publicar un comentario