October is synonymous with pumpkin spice lattes and cozy sweaters, but don’t forget to think pink. It’s officially Breast Cancer Awareness Month, and plenty of brands have gotten on board to spread awareness and raise research funds. According to the American Cancer Society, a woman is diagnosed with breast cancer every two minutes in the United States, making it the second most common cancer for women in the world.
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That’s why Evelyn Lauder decided to help. Back in 1992, she launched the Breast Cancer Campaign, encouraging other beauty brands to donate to the prevention, detection and treatment of the disease, and of course, the work toward finding a cure.
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Nowadays, it’s not just pink lipsticks that support the campaign—you can shop everything from sneakers to bouquets to socks and water bottles, all of which donate proceeds to nonprofits. See our favorite finds for a shopping spree that will feel better than ever.
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