Bella Hadid Gets Versace Tattoo in New Instagram Video Campaign

Bella Hadid is, without a doubt, one of the biggest names (and faces, and bodies) in the fashion industry in 2018—and for years, she’s been a muse for the team of brains that is the Versace label. So it’s only natural that she would headline the brand’s most recent campaign, alongside Donatella Versace herself.

In most of her campaigns for the fashion industry giant, Hadid sits pretty in a trendy outfit, dripping in gold jewelry and fanciful accessories. But this one is a little more… daring, if you will.

Source: Instagram

A recent Instagram post shows Hadid getting tatted (not for real, of course), with a literally ginormous “Versace” that covers her entire forearm. She sits calmly, without flinching, and without even looking at the tattoo artist. If you turn on the volume, a song from “Swan Lake” plays loudly in the background, and the only other sound you can hear is the buzzing of the needle. It’s honestly kind of terrifying. But then, we see the artist: Donatella. Freaking. Versace.

Could you cry? We’re crying. Seriously.

The advertisement is aesthetically gorgeous. The pair sit in an austere gray room, Hadid dressed in a leathery turquoise minidress. Donatella looks totally badass in an all-black ensemble, complete with a black leather glove… you know, for tatting. And suddenly, we wouldn’t mind having an enormous, permanent, cursive “Versace” on our forearms, too.

In case you missed it, Donatella Versace is basically screwing the concept of traditional marketing, and is going absolutely viral on the internet anyways. Another video sweeping the fashion industry features supermodel Shalom Harlow, wearing an absolutely batshit (yet stunning) Versace jumpsuit, onset with Donatella and the whole team.

Source: Instagram

Harlow’s dance moves are absolutely questionable, but the entire scene is so captivating, we don’t even care. All we know is two things: first of all, this moment is gonna go down in fashion history. And second… we know who we’re being for Halloween this year. That is all.