We’ve already waxed poetic about the drugstore finds we’ll be hoarding in the New Year, but let’s not forget about the revolving door of hair, skin and makeup innovations being unleashed in Sephora and other department stores. Brands never stop trying to top their latest and greatest products and as the ones who shop it all, we only benefit from their hard work.
MORE: The Newest Drugstore Beauty Products Under $30
And in 2018, the bar has been raised higher than ever. Just weeks after celebrating the buzziest launches of 2017, we find ourselves overwhelmed with a slew of newbies that are already the talk of beauty circles everywhere. From Pat McGrath’s latest lippie to an invisible sunscreen, these are the products we guarantee you’ll want to try this year.
MORE: The Beauty Launches We Couldn’t Stop Talking About in 2017
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