Five years ago, the concept of liquid lipstick was kinda foreign to us. A lipstick that goes on wet with a wand pretty much sounds like a gloss, but we’re willing to try anything once—and we quickly found that the two products really couldn’t be any more different. And yes, the market was flooded with a plethora of liquid lipsticks with a quickness—but if you’ve tried a lot of them, you know that not all liquid lipsticks are created equal.
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The term “liquid lipstick” can translate to a dry, uncomfortable mess of pigment that is impossible to get off and leaves a streaky stain from nose to chin, but some formulas have come a long way. The best liquid lipsticks these days are cult favorites and are so superior to their lesser-than counterparts, they barely even have anything in common.
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These formulas are made to give rich, opaque color with incredible staying power—something that traditional lipsticks just can’t do. Easy to apply, no lip liner required, and available in a variety of finishes in every shade possible? Yes, please.
Originally published May 2016. Updated September 2017.
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