As a white woman, finding foundation that matches my skin tone has never been too difficult. That’s because for as long as we can remember, the beauty industry has catered to white and/or mainstream standards of beauty. Fortunately, everyone’s getting a much-needed wake-up call in 2017, as companies are belatedly starting to produce for women of all shades.
MORE: 15 Black-Owned Brands That Cater to Textured Hair
Don’t get me wrong; there’s still a long way to go (check out detrimental advertising here), but thanks in part to Fenty Beauty’s buzzy 40 foundation (!) shade range, companies are following suit or being more vocal about their already expansive collections.
Ahead, we’ve rounded up 15 other brands with noteworthy lineups that women of color should check out. Some are quite popular, and others may become your new favorite go-to.
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