Get your vanities ready—a new mascara is gracing the New York Fashion Week runway and we can’t wait to get our hands on it. One-upping the brand’s already-iconic mascaras—like Colossal Big Shot Mascara, which was used on Jason Wu’s models at NYFW, and celebrity makeup artist Gucci Westman’s go-to, Lash Sensational Mascara—Maybelline’s new mascara, Total Temptation, is supposedly inkier, bolder and longer lasting than its counterparts.
As reported by Allure, who caught up with Maybelline’s lead makeup artist, Grace Lee, backstage at fashion week, Total Temptation only requires one coat to make your eyes pop: “It’s almost too amazing, one layer is almost too much,” said Lee. “Some people are like, it’s never too much but on this look, it’s almost too much.”
Source: Instagram
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The makeup artists said she only needed to use one swipe of the soon-to-launch mascara on models at the Public School NYFW show to achieve a sultry vibe with super-lush, jet-black lashes—minus the clump factor. Bonus: the formulation also contains coconut oil, which means it doesn’t just go on smooth, but is also ultra-nourishing.
According to Allure‘s intel, Total Temptation is set to launch in 2018, and if the Public School look is anything to go by, it’s going to be a game-changer.
Source: Instagram
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